No other industry in the world thrives on snob-value quite as much as the watchmaking industry. This is especially true for Swiss watchmakers who survived the quartz revolution and are continuing to sustain the onslaught of technology by showcasing their products as status symbols. Because of that kind of branding, many people consider watches that aren’t made by Swiss hands as unworthy of collecting.

Filippo Loreti is one of the few microbrands that was successfully crowdsourced because of the founder’s promise of high-quality watches at affordable prices. In fact, they’re one of the most successful timepiece projects on Kickstater, raising around $926,620 in just 30 days! Given their Italian background, the company makes style and design the forefront of Filippo Loreti’ s watchmaking philosophy. I have hardly met a watch-enthusiast who hasn’t liked a Filippo Loreti design.

The problem, however, lies in the quality of the watch. It’s not bad, but it’s not good enough to justify the marketing hype the manufacturers created when launching their campaign. The quality of its components is cheap, and some of the watches seem to be off alignment. This is alright for a brand that sells for a low price as long as you don’t buy into their marketing gimmick about disrupting the luxury watch brand market. These watches look good and work well.

Another serious problem with the brand has been its delivery. There are a lot of complaints on the internet about orders not being fulfilled and customers being put on an endless wait.

If you’re looking to buy any affordable luxury watch online, we suggest you read up about the company beforehand. Remember to read Filippo Loreti reviews before you spend your hard-earned money.