Citizen Watch Co. Ltd. is the parent company that owns the Citizen brand as well as other brands like Alpina and La Joux-Perret. The Citizen brand is renowned for its quality and innovative technology. They have always stayed ahead of the technology curve, implementing new solutions and seamlessly integrating these into their watches. Citizen was one of the first Japanese brands to introduce shock-proof watches. They launched their first automatic-winding watch in the 1950s; their first water-resistant watch came later in the 1950s. While watch lovers across the world acknowledge the brand’s commitment to quality and precision, the company’s after-sale service needs improvement.