Common Misconceptions About Luxury Watches

5 Common Misconceptions About Luxury Watches

August 5, 2021

The luxury watch market went through a massive crisis during the quartz revolution during the early 1970s. However, luxury brands have returned to their former glory. Because of the unique art of watchmaking, many people prefer handcrafted luxury timepieces. While it’s a positive trend for the horological landscape to keep the traditions alive, it also generates common misconceptions about luxury watches for newcomers. The following are the top five myths and misconceptions about luxury timepieces.

1. All Luxury Watches Are Expensive

High-end luxury watches can cost five to six figures, and it’s difficult for many to get their hands on such pieces. Many people assume that all luxury watch brands quote high prices. However, you can buy excellent mechanical watches that won’t cost you your life’s savings. Brands like Tufina watches have impeccable automatic watches that cost under $500. Their watches have features and qualities that you can find only in high-end timepieces.

2. Swiss-Made Watches Are 100% Made in Swiss

Swiss-made has become synonymous with quality, but Swiss-made watches are not always entirely made in Switzerland. According to Swiss law, about 50% of the watch parts must be made in Switzerland, while the rest can be manufactured elsewhere. But it must ensure a high standard that represents Swiss quality and reliability.

Read watch reviews like Tufina watch reviews and MVMT watch reviews to know the performance and quality of a specific luxury watch.

3. Smartwatches Will Dominate Luxury Watches

Smartwatches have gained significant attention among younger generations. However, the world has many people who show great respect for the artwork and engineering it takes to make a mechanical watch. People are willing to pay thousands of dollars to own an excellent timepiece as collector’s items and a show of wealth and status.

4. All Luxury Watches Are Handcrafted

A high-end luxury watch takes months to arrive in the market due to the rigorous process involved in the making. However, it does not mean luxury watches are entirely handmade. Most watch manufacturing companies have artificial intelligence machinery that can produce the parts of luxury watches. However, about 50% of the watchmaking process requires human intervention.

5. Rolex Is the Best Luxury Watch

Rolex is probably one of the most well-known names in the watch industry. People tend to assume that it’s the only brand that produces world-class watches. But there are so many brands that make excellent luxury watches.